Out of Home, or OOH, Billboard manufacturers need to use materials to make as big an impact as possible. Despite the rise in digital billboards, traditional roadside billboards remain the predominant form of OOH advertising to attract consumers by the roadside or on the highway. With the use of EPS foam, manufacturers can really think big when it comes to link:"3D impact on a billboard.
Lamar Advertising is one of the largest outdoor advertising companies in the country with more than 300,000 advertising displays. They know the value of making an impact and creating 3D shapes, sculptures and props are often the most effective way to do that.
Lamar offers advice on their website that the ‘simple, clear, concise designs’ are best when designing a billboard. Creating such designs often uses the latest in cutting edge technology combined with 1lb Virgin EPS foam from Universal Foam Products. Together they can make any shape they want to protrude from a huge billboard. In this case illustrated in the photos, parts from a real car are combined with the foam shape, carved from an EPS foam block. They are then painted and sprayed to give it a more authentic look.
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